Text message marketing is undoubtedly one of the cheapest forms of advertising that you could invest in, and it’s not even all that much of an “investment” as it is an “expense,” that’s how little it costs. Mobile marketing companies will generally have a one-time set-up fee that can vary greatly, but usually starts at around $75. In addition to this, you will then need to pay a fee for the messages that are sent out. The minimum amount of messages you can buy is usually somewhere around 500 a month, for about $50 while you can purchase as many as 10,000 messages a month for a costlier price of around $800. You can also of course, choose to buy even more messages for that, for an even higher price.
The actual words in any text messaging marketing campaign are the most important part. After all, it doesn’t really matter how well you execute a campaign if, in the end, the finished ad is confusing or irrelevant to the readers. Of course it’s important that you use dynamic wording that motivates the reader to take action and either contact your company, buy your product, or take advantage of a coupon. But in addition to all of that, there are a few more things to keep in mind.
The most common form of text message marketing campaigns are bulk messaging, or text blasting, campaigns. This type of text message marketing is so common in fact, that when people refer to text message marketing, this is usually the type they are referring to. This is the simplest form of text message marketing, as it simply involves a broadcast text going out to a large number of people. Within this text is whatever you want your customers to know, whether it’s that there’s a new sale or that you’re holding an event. There should also be a call to action (“Call us now!”) This helps reinforce the idea of the ad in the customer’s mind and also prompts them to do something about what they just read.